Finding our audiences
The Garden exists to tell as many people as possible about plants. As part of the Glasshouse Restoration Project we want to help lots of new people to see our plants. Through research we know that right now, we have lots of visitors, but they are all quite similar. We have less visitors from ethnic minorities. We have less visitors who don't have a lot of money. We have less visitors who are under the age of 40. We have less visitors from the LGBTQIA community. Therefore, we are not telling as many people as possible about plants.